App and integration work that includes the last mile
The integration is not finished when two systems authenticate. It is finished when the business can rely on the result.
I connect eCommerce platforms, apps and services while handling the storefront code, data assumptions, failure states and operational details that sit outside the happy-path setup guide.
Most integration diagrams are beautifully simple.
A box for the store. A box for the service. One confident arrow between them.
The real work begins inside that arrow: product identifiers that do not match, customer states nobody mentioned, webhooks that arrive twice, scripts that conflict with the theme and errors that only appear after an order has been taken.
A connection can be technically live and still create manual work, misleading customer behaviour or data nobody trusts.
The last mile belongs to nobody until somebody deliberately owns it.
The provider documents its API. The platform documents its extension points. Your business supplies the catalogue, process and exceptions. None of those sources automatically describes the complete implementation.
That gap is where duplicate data, brittle selectors, missing fallbacks and unexplained admin steps tend to live.
I make those assumptions explicit, use supported platform mechanisms and treat customer-facing code and operational recovery as part of the integration—not work to discover after launch.
Tell me which systems need to behave like one.
Start with a free call A direct conversation with the person who will inspect and deliver the work.Reliable integrations are designed around data, ownership and failure.
- Define the real outcome We describe what customers and the team must be able to do, rather than beginning with endpoints or app features.
- Map data and authority Fields, identifiers, direction, source of truth and update timing are agreed before code moves information.
- Choose the supported connection Native apps, webhooks, APIs, middleware or focused custom code are selected according to complexity and ownership.
- Build the last mile Theme components, admin tools, state handling and customer messaging are included where the integration touches them.
- Test exceptions and recovery Duplicate events, missing data, timeouts, invalid states and operational reprocessing are considered alongside the happy path.
I can speak to the provider, the platform and the people using the result.
I’m an eCommerce Consultant & Developer working across Shopify, Shopify Plus, BigCommerce and WooCommerce.
My role can be a focused technical implementation or the connective ownership between your team, an app vendor and an existing agency.
I am also willing to recommend a standard app when it solves the problem well. Custom code should earn the maintenance responsibility it creates.
You may be wondering…
“Do you build custom integrations?”
Yes, when supported apps or existing connectors cannot meet the requirement sensibly.
“Can you configure an existing app?”
Yes. Configuration, theme integration and workflow changes are often the right scope.
“Will you work with the vendor?”
Yes. I can turn their technical requirements into platform work and raise precise questions where the documentation stops.
“What happens when something fails?”
Failure visibility and a practical recovery route are part of the design, proportionate to the business risk.
Manual reconciliation is often the hidden subscription attached to a weak integration.
The cheapest connector can become expensive when staff repeatedly correct data, explain inconsistent customer states or wait for several suppliers to decide whose problem it is.
There are two ways to approach it.
Connect the happy path
Make the demo work and leave exceptions for the operations team to discover in production.
Integrate the real process
Define ownership, handle the last mile and give failures somewhere clear to go.
You do not need a polished brief. Send me the useful version of the problem, the store URL and anything the team has already tried.
I will look at the website before we speak and tell you plainly whether I am the right person to help.
Best,
Luke Michael
eCommerce Consultant & Developer
own the arrow between the boxes
What needs connecting to your eCommerce store?
Send me the platform, service and outcome you need. I’ll give you a direct view of the likely integration route.
Start with a free call No obligation afterwards. No mailing list. Just a direct reply from me.P.S. If the best next step is smaller than the job you expected—or something your current supplier can handle perfectly well—I will tell you.