Accessibility helps everyone buy

Dear reader,

Accessibility gets treated as a box to tick or a risk to manage. That misses the point. The changes that help disabled customers almost always make the store easier for everyone to use, and easier to use means easier to buy from.

Small things with wide benefit

• Readable contrast, so text is clear in sunlight as well as for low vision
• Proper labels on buttons and fields, which also help autofill
• Keyboard and screen-reader navigation that doesn't dead-end
• Alt text on images, which doubles as SEO and context

None of these are exotic. They're just good, considerate build, and they widen the number of people who can complete a purchase.

An accessible store isn't a favour to some customers. It's a clearer store for all of them.

Build it in, don't bolt it on

Accessibility is cheapest and best when it's part of how you build, not a retrofit before an audit. Bake it into templates and it quietly benefits every visitor.

Do it because it's right, and enjoy the fact that it also happens to sell better. Clarity is good business.